DESIGN & TYPE SERVICES
IT ALL STARTS WITH GOOD PHOTOGRAPHY
The quality of your photography is extremely important to the success of your ad. Ads that are professionally shot generally receive the best response. The most effective images exhibit jewelry on a clean, simple background. Each advertiser must provide professionally shot color slides, transparencies, or digital images for the Designer Jewelry Showcase. All images must have sharp focus. Check your images carefully. A list of recommended jewelry photographers is included with our Production Specifications.
Ad Production & Design Services
Complete information and artwork specifications will be sent to you once we receive your reservation.
1 - Page Design Service
One of our professional graphic designers can custom design your page. Please let us know in advance of the August 7th artwork deadline if you wish to take advantage of this option.
2 - Custom Pages
If you wish to do all the design and typesetting for your page, you will be providing us with a CUSTOM PAGE. Custom pages must be submitted as either high-resolution digital files, or camera-ready with position stats for every image. We highly recommend that you work with a graphic artist to prepare custom pages.
3 - Standard Pages
We provide 5 standard patterns for full page advertisers who do not wish to custom design their pages. Each of our standard patterns are pre-printed on artboards and will be sent to you, free of charge, with your reservation. You will be required to place a color xerox or photostat of your jewelry directly on the artboard to show exact position, size and cropping. Serbin Communications will set the type. You can choose from 6 different standard type styles.
