Dear Jeweler,

A challenging economy demands innovative ideas and new ways to help buyers find you. It's time to take a fresh look at your marketing plans and think about how the Designer Jewelry Showcase can help your business.

Since 1995 jewelry stores and galleries have trusted the annual Designer Jewelry Showcase to help them find beautiful jewelry for their customers. DJS offers a variety of marketing tools to help you effectively reach those buyers. In addition to your ad in the book, the program includes the support of beautifully-printed postcards of your page, plus a companion internet component.

DJS has taken its group website to a whole new level this year by adding searchable jewelry portfolios. A 'clickable' menu helps customers search by medium, material, style and technique and points them to the kind of jewelry they want to buy. This enhancement to the DJS website helps you leave a strong impression and will drive more traffic to your own site. Click here for details.

This year, when you're putting your DJS page together, spend the time with your Serbin Communications' marketing representative talking about how you can participate in the improved website and entice more shoppers to your own site. Then follow up with the beautiful postcards that are part of your DJS package. Marketing is an ongoing process, like dreaming up designs, ordering supplies, and shipping out the finished pieces.

Cordially,

Ettagale Blauer
Editor, Designer Jewelry Showcase