The Designer Jewelry Showcase will be sent to 6,000 buyers of custom jewelry in late February, 2012. Distribution will be concentrated among qualified jewelry stores, galleries, museum stores and boutiques that sell designer jewelry. Every store will be verified by Serbin Communications to make sure they qualify to receive the book, free of charge.
WILL MY CURRENT CLIENTS RECEIVE THE BOOK? YES!
As an advertiser, you may provide us with up to 200 names of your VIP clients that you wish to include in our distribution. These must be jewelry stores or craft galleries in the United States. We will give you pre-printed certificates that you can sign and mail to the retailers acknowledging that we sent the book to them at your request. Your clients will appreciate your gift and you can be sure that they will see your ad.
WHAT IF MY MARKET IS RETAIL, NOT WHOLESALE?
Most of the galleries and jewelry stores who receive DJS also share the book, in their store, with their best customers. Throughout the year, your ad will reach retail customers who are looking for designer jewelry at their favorite gallery, or while they are on vacation browsing various galleries and jewelry stores.Custom orders are often placed directly through these stores.
DJS can also help you place your high-end jewelry in selected galleries or jewelry stores. You may only need one or two galleries to complement your retail sales.
By adding just one or two additional outlets to your marketing program, you can increase sales on slower moving, higher priced inventory.